JUWAN LABEL unveils "JUWAN’s Memoirs" trailer for dedicated archive of early works

JUWAN LABEL has released the official trailer for "JUWAN's Memoirs," signalling a structured plan to migrate and preserve videos produced prior to the label's founding on a standalone YouTube channel. The trailer outlines the archive's purpose and timing ahead of a staged roll-out beginning in October.

According to company notices, the project formally began on September 1, 2025, with legacy videos removed from the main JUWAN LABEL channel for backup and cataloguing. The archive channel is slated to publish its first title on October 1, 2025, then continue with a daily 18:00 (Taipei Standard Time) cadence. Releases will be grouped into playlists by original release year and content category to give audiences a chronological and thematic path through JUWAN's early output.

JUWAN LABEL's main channel will narrow focus to current and future productions, while JUWAN's Memoirs becomes the official repository for earlier material. Each re-upload is expected to retain the original title, publication date, historical view count, category tags and a rights statement, preserving context that can be lost in typical re-edits or compilations. The company frames the archive as both a content-governance upgrade and a way to improve searchability for newcomers revisiting the back catalogue.

• Project launch: September 1, 2025 — all pre-establishment videos taken down from the main channel for archival processing.

• First archive release: October 1, 2025 — daily postings at 18:00 (TST) thereafter on the dedicated archive channel.

Playlists will segment titles by year (e.g., "2019s," "2020s") and by format/genre (for example, gaming, music/dance, behind-the-scenes). That structure, coupled with carried-over metadata, is intended to help long-time followers find milestones quickly while giving first-time viewers a guided entry point into the channel's history.

JUWAN LABEL

Industry watchers often view dedicated archives as a practical way to separate heritage content from current releases, improving the signal-to-noise ratio on a brand's flagship channel while keeping historical material accessible. JUWAN LABEL's approach mirrors that trend: a single, centralised archive with clear dating and provenance, and a predictable release cadence that invites regular revisits.

Official trailer: https://youtu.be/cJZceoWZIb4?si=06W8w9QalosN54FI

Project launch notice (Aug. 17, 2025): https://www.juwanlabels.com/en/notice/b71569ca-b0b4-47d0-ba0a-bdbed76d76a6

D-1 countdown notice (Aug. 31, 2025): https://www.juwanlabels.com/en/notice/20201c39-68c5-465e-bb1c-5e7bfb3bfffd

Official launch notice (Sep. 1, 2025): https://www.juwanlabels.com/en/notice/3a107980-71e6-4a5f-8581-d736860cc796

Editor's note: This report is based on the published trailer and official notices available at press time.